Successful implementation of any service delivery approach is dependent on widespread support among a diverse stakeholder group. Change requires champions, advocates and committed leadership. Stakeholders likely to be resistant should also be included and their input used to address concerns and garner more persuasive information. Building multiple communication channels with the field and using those channels to get information out and reactions and feedback to the implementers is vital. Implementers need to build public support through sharing the vision of infant and toddler services and the research and information that supports it.