Step 2: The SLT develops a communication plan for statewide buy-in

  1. Identify audiences (e.g., professional groups, families and parent groups, referral sources, collaborating agencies, funders, legislators, practitioners) who need to understand and support the new practices.
  2. Determine the "messages", materials, and formats appropriate for each audience.
  3. Describe core features and components of the new practice(s), the evidence base and expected outcomes.
  4. Identify potential opposition, reasons for opposition and the team response.
  5. Use multiple communication strategies and feedback loops to evaluate the impact of the messages.
  6. Include ways to use your stakeholders and champions to promote the new practice(s).